Topic page for mobile advertising at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of mobile advertising articles and analysis

Articles: 11 Results
Using uncommon sense is the key to mobile advertising

Using uncommon sense is the key to mobile advertising

Given how much we are using our phones, it might be common sense to migrate marketer attention to the device,

Taking on titans: mobile advertising to overtake TV by 2016

Taking on titans: mobile advertising to overtake TV by 2016

Mobile is set to overtake TV for ad spend but it is a wide-ranging channel and brands need to fully

Kristien Wendt: brands haven't fully understood mobile

Stop advertising on mobile - you're missing the bigger picture

It's been an interesting time for advertising recently, writes Kristien Wendt, partner at Proelios Brand Gaming.

Brands need to learn how to take advantage of the new 'micro-moments' in the customer journey

Micro-moments: how to survive the new mobile battleground for brands

With Google claiming that mobile is being grossly undervalued by brands, Tom Etherington, search marketing consultant at Silverbean, explains how

Mobile: the best marketing platform the world has ever known says Tom Goodwin

Why 2014 won't be the year of mobile advertising

It's been the year of mobile every year since 2008, but recent reports suggest we've finally made it.

Tim Lefroy: chief executive of the Advertising Association

Growth in mobile advertising fuels 2.4% adspend rise

Continued growth in mobile advertising has fuelled a 2.4 per cent rise in UK adspend in the first quarter of

Mobile phones: unwanted ads exasperate Brits

Two thirds of Brits express annoyance over mobile advertising

Almost two thirds of Brits (64%) said mobile phones were the most unacceptable device on which to receive unwanted advertising,

Apple iAd: Todd Teresi is hired to run the mobile advertising offering

Apple hires Teresi to head iAd offering

Apple has appointed Adobe executive Todd Teresi to run its mobile advertising offering iAd ahead of a major media announcement,

Apple's iPhone topped mobile ad study

Study: Touchscreen phones better for brands

LONDON - Mobile users are more likely to click through on touchscreen ads, according to new research.

2008 could be another false dawn for mobile ads

For what seems like the umpteenth year in succession, everybody in media is wondering if 2008 is finally going to